Industry report - industry swot analysis chapter the toy, doll & game manufacturing industry is in the declining stage of its life cycle ibisworld expects that industry value added (iva), which measures an industry's contribution to gdp, will decline at an annualized rate of 05% over the 10 years to 2023.
Mattel, inc: a quick swot analysis we see mattel making nice strides in large emerging countries, most notably china and russia this will be critical to the company’s long-term success, especially as the asia/pacific region accounts for about one-quarter of the global toy market coach, inc: a quick swot analysis toy season is. Expand more branch within and outside malaysia leave malaysia hire cheaper employees in china to reduce cost improve in technology threat price competition with china manufacturing kiki and houida want move to china the pestle model political: definition: what is happening politically environment in which business operates for example: represent the way and the extent to which a government influences the economy and a certain business. The last element of swot analysis is threat in the case of china doll with the advantages of china has lowest labour cost is the threat to them because of their major client we found the threat in the situation of them to reduce of trade barriers between countries all around the world.
Swot analysis threats- 1- the high prices of crude oil increase the cost of materials 2-the increased labor costs in china 3-the dropped of sales in girl lines due to competition with other products 4- powerful retailers that have the ability to limit the products of barbie thus lowering the sales and shares in the market.
Price competition with china manufacturing kiki and houida want move to china the pestle model political: definition: what is happening politically environment in which business operates. Toy manufacturing - china market research report date published: october 2017 in 2017, the toy manufacturing industry in china is set to generate $101 billion, up 53% for the year, and reflecting annualized growth of 79% over the past five years. Inside the dolls house we find beautiful, never before seen objects, “it was too much for them they had never seen anything like it in their lives” (mansfield 751) 1 at the same time the dolls house had simple basic items such as the lamp which is 2 overlooked and under appreciated by most.
This industry contributes significantly to employment levels in china with 7,178 businesses employing 607,848 people in 2017china is the largest manufacturer and exporter of toy products, manufacturing over 700% of the world's total.