B) swot analysis perodua is one of the most dominant company in automotive industry in malaysiait has done a lot of improvement in terms of additional unique features in cars that it manufacture.
Swot analysis a swot analysis or swot matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture a swot analysis can be carried out for a product, place, industry or person. Perodua cars as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered perodua cars swot analysis | usp & competitors | brandguide | mba skool-studylearnshare.
Proton cars is studied in terms of its stp, swot analysis and competitors along with tagline, usp and sector.
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Threats in the swot analysis of perodua threats are those factors in the environment which can be detrimental to the growth of the business some of the threats include: competition: there is high competition in the car’s market in asia the main rivals of the company are proton, honda, and nissan.