Intangible and tangible service in fast food industry

Most textbooks will describe a fast food (or quick serve) outlet as having a balanced mix of tangible and intangible elements the various menu items are clearly tangible and the intangible elements are the use of the facilities (that is, seating, rest rooms, and playground) as well as the actual customer service provided. And tangible elements such as decor, building, kitchen equipment, the food items remain behind the intangible but obviously necessary for the service (shoemaker, shaw 2008) another distinct character of service is perishability which is closely related to the intangibility.

Intangible service is defined by the overall customer experience examples include ensuring all food on the menu is of good quality and that the dining area is warm and inviting, and making sure waiters are well-trained. Conversely, a tangible product, manufactured under close supervision in a factory and delivered through a planned and orderly network, is much more likely than an intangible product to fulfill the promised expectation.

Intangible products include all goods sold to customers that can't actually be seen, touched, sniffed or otherwise handled by the consumer examples of intangible products include insurance, tax services, cell phone service, some computer software and transportation services businesses use the. Their introduction of “speedee service system” in 1948 established the principles of the modern fast food restaurant it revolutionized the american restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes. Marić d et al: analysis of tangible and intangible hotel service quality components industrija, vol44, no1, 2016 9 delivery of superior-quality service a company’s business success – high profitability, level of sales and market share, are always based on customer.

Customer retention in fast food industry usman ali warraich keywords: customer retention, service quality, fast food industry 1 introduction tangible and intangible fundamentals that aremost essential to consumers service quality has been related to customer satisfaction, contentment and loyalty as well as the business performance.

Intangible and tangible service in fast food industry

intangible and tangible service in fast food industry Tangible and intangible assets jennifer geolfos july 19, 2012 acc291 mary larsen tangible and intangible assets tangible and intangible assets include everything listed under total assets on the balance sheet “assets consist of resources a business owns,” (kimmel, weygandt, & kieso, 2010, p 12.

In ordinary sense, an intangible good should not be confused with a service since a good is an object, whereas a service is an activity or labor so a haircut is a service, not an intangible good tangible goods .

  • Tangible assets are physical in nature that can be either long-term or short-term assets intangible assets are long-term assets that are not physical, but rather, intellectual property both tangible and intangible assets are recorded on the balance sheet.
  • Customer response to intangible and tangible service factors consumers at fast food restaurants are more likely to notice the amount of time it took for them to receive their meal rather than the décor and aesthetic attributes of the restaurant a multi-item scale for measuring customer tangible quality in foodservice industry.

intangible and tangible service in fast food industry Tangible and intangible assets jennifer geolfos july 19, 2012 acc291 mary larsen tangible and intangible assets tangible and intangible assets include everything listed under total assets on the balance sheet “assets consist of resources a business owns,” (kimmel, weygandt, & kieso, 2010, p 12. intangible and tangible service in fast food industry Tangible and intangible assets jennifer geolfos july 19, 2012 acc291 mary larsen tangible and intangible assets tangible and intangible assets include everything listed under total assets on the balance sheet “assets consist of resources a business owns,” (kimmel, weygandt, & kieso, 2010, p 12. intangible and tangible service in fast food industry Tangible and intangible assets jennifer geolfos july 19, 2012 acc291 mary larsen tangible and intangible assets tangible and intangible assets include everything listed under total assets on the balance sheet “assets consist of resources a business owns,” (kimmel, weygandt, & kieso, 2010, p 12.
Intangible and tangible service in fast food industry
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