A product attribute is a characteristic that defines a particular product and will affect a consumer's purchase decision product attributes can be tangible (or physical in nature) or intangible. In this research will be figured out which factor, brand name or product attributes, plays a critical role in affecting consumer buying decision in the economist's normal approach, price is used as the main tool to explain the consumer buying behavior (becker, 1996.
A factor analysis on product attributes for consumer buying behavior of male cosmetics in pune city key words: cosmetics, consumer buying behaviour, product attributes, promised effects, texture of product 2 necessary to study the consumer buying decision process in this regard.
The customer buying process (also called a buying decision process) describes the journey your customer goes through before they buy your product understanding your customer’s buying process is not only very important for your salespeople, it will also enable you to align your sales strategy. The buying decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service it can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. Impact of television advertisements and product attributes on the consumer buying decisions for consumer durable goods dr d nabirasool7 8dr d prabhakar abstract marketing scenario changes its face from time to time companies try to increase their sales through advertisements, product attributes and consumer perception. Consumer usage and buying of any product largely effect buying decisions making of large number of respondents for different food products country, product attributes which were highly use in previous research are cost, variety, value and worth of the.
1) complex buying behavior:- when the consumer is highly involved in the buying and there is significant differences between brands then it is called complex buying behavior so in this case the consumer must collect proper information about the product features and the marketer must provide detailed information regarding the product attributes. 15 nsumers’ buying decisions the effect of product quality attributes on thai co by definition, quality attributes or product quality attributes refer to the cues that could be used by consumers to infer some expected and/or experienced (product) quality ‘experienced quality’ refers to the.
We want to know which factors, brand or product attributes, influences most in the process of buying decision making of consumers therefore, we must understand the consumer buying behavior and how they make the buying decisions. 31 factors that influence consumers’ buying behavior previous next 32 low-involvement versus high-involvement buying decisions and the consumer’s decision-making process 33 discussion questions and activities 31 factors that influence consumers’ buying behavior by university of minnesota is licensed under a creative. Consumer perception and buying decisions(the pasta study) consumer usage and buying of any product largely depend upon their perception about the product product attributes which were highly use in previous research are cost, variety, value and worth of the.