This ipl, india's top health brands, britannia nutrichoice launched 'nutrijig' as a concept that signifies a fun and healthy way to live, in association with rcb users created over 200 jig videos and downloaded over 22k posters. Britannia nutrichoice case study britannia’s strategy of giving its biscuits a health and tasty core positioning is increasingly being emulated by a number of other companies however, the brand has been able to successfully keep the competition at bay by launching product variants and adopting a number of innovative marketing approaches. This case study analyzes the evolution of the nutrichoice brands over the last decade and examines various strategies adopted by britannia to grow the brand into its present market-leading position.
Britannia was founded in the year 1892 and its registered office is in calcutta it is a leading national producer of different types of biscuits of which well-known brands are tiger, good-day, mari gold, 50-50 and many more.
This case study analyzes the evolution of the nutrichoice brands over the last decade and examines various strategies adopted by britannia to grow the brand into its present marketleading position.
Keywords: objectives britannia industries, britannia competition britannia is available in all over india britannia industries limited is engaged in the provision of bakery products, including biscuits, bread, rusk, and cakes. Marketing analysis: britannia - free download as pdf file (pdf), text file (txt) or read online for free britannia nutrichoice 5 grain biscuits are a perfect answer to those looking for healthy eating options without as much making compromise on taste, or convenience, or health the 50-50 pepper chakkar launch is truly a case of.
Britannia nutrichoice (bnc) is one of india’s top health brands leading a change by promoting and providing healthy eating options without compromising on taste nutrichoice has come up with a range of healthy snacks that can meet a wide consumer taste palette.
The emerging health and wellness trend in the country is a growth potential for britannia which offers a range of low-fat and sugar free products such as nutrichoice digestive and nutrichoice sugarout. Get this from a library britannia nutrichoice case study: realigning a successful health positioning with the demands of indian consumers' changing lifestyles.
Case study on marketing strategy of britannia biscuits introduction: in view of the fact that britannia industries limited is a food based organization which produces a large variety of biscuits, dairy products, rusk, bread and cakes, it is evident that they have now excelled in their business. Britannia marketing analysis print reference this published: 23rd march, 2015 last edited: 27th june, 2017 how do you rank the britannia with competitor in case of schemes lower good/ok excellent no comment what would you like to say about britannia schemes other competitor percentage is more.